Marketing

Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively for videoconferencing in her post.

Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and manage crises well, just as pilots use CRM (crew resource management) to prevent and mitigate crises.

Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, travel, enjoyment, and lifestyle. Then the global lockdown and shutdown began, and the whole notion of “influencers” changed.

These days, top and middle management crave, yes, crave for data and reports. For publicists, the measure of their success seems to be drilled down to reports – the prettier, the thicker, the better.

Once upon a time, in a planet right where we are standing and breathing, we believed that all journalists wrote exceedingly well. And it might have been true, once upon a time.